UX&Why was founded as an independent startup to create better user experiences through consulting and education in September 2023 after leaving Google. It started as a venture deeply rooted in the belief that putting the user at the centre of everything, is the most efficient way to reach business success.
What brought me here
As a seasoned UX expert and practitioner, I built and led diverse strategic projects to empower businesses and agencies in UX and Conversion Rate Optimization (CRO). Many years of consulting for Google’s top advertisers led to amazing opportunities in growing further my world-class expertise in UX. It also allowed me to develop deep knowledge in areas that are truly important, such as Sustainability and Privacy.
Your advantage today
Now I bring this extensive experience to my clients. As UX&Why, I solve UX challenges based on 15+ years of working with global brands, diverse industries and a broad skill set including CRO, design, analytics, testing and UX research methods. My services are carefully tailored to your goals and KPIs to reach maximum impact for your business.
Our vision is to empower businesses with user-first online experiences that are enjoyable, efficient and as impactful as possible.
Welcome!
Rebeca Durán Stewart
Director & Lead UX Consultant
With over 15 years of experience in UX and digital marketing, I co-founded UX&Why, a company that optimises your digital products and services with best-in-class UX consulting to better serve user needs and expectations and increase ROI.
Previously, I was the EMEA UX lead for Google, where I worked with over 200 clients and partners across diverse industries, publishing 30+ case studies and overachieving in country targets. I also developed and led global and regional initiatives on privacy, personalisation, and partner-owned services, leveraging Google’s AI and cloud technologies.
Ready to boost your online business?
Let’s discuss how to improve your website or app and drive your online success.
Customer Success
When you succeed, we succeed.
Brands we have partnered with have achieved outstanding impact on critical metrics such as conversion rate (CvR), revenue and return on ad spend (ROAS).
+10%
Conversion rate
+50%
Lead generation
-14%
Customer Acquisition cost
